The term “Off-page SEO” (also known as “Off-site SEO”) refers to measures performed outside of your own website to influence your search engine results page rankings (SERPs). These include many basic Search Engine Optimization that assists a site’s rank, in addition to on-page SEO.

“Off-page SEO” informs Google, Bing, or other Search engines, about what other people think of your website. If you have a lot of excellent links/Backlinks (Do-follow/no-follow) pointing to your website, search engines will believe you have excellent content – the kind that users value.